CitySaheli: Social Networking for Savvy South Asian Women

November 8, 2009  |  View Comments

If you haven’t heard of CitySaheli, just wait—you will. It’s a cool, new social networking site for the modern South Asian woman. Features include Hip & Happening (for events, nightlife, giving back, cultural info), Lookin’ Good (fashion and beauty), 9 to 5 (careers) , I Do! (weddings), Chit Chat (forums), and Baby (for new moms, launching this week). CitySaheli is geared toward South Asian women, but there is definitely something for every woman on the site.

I caught up with Monica Sangani Gupta, one of CitySaheli’s co-founders, to find out more:

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Pepsi ‘Inspires’ African-American women with social networking site

November 3, 2009  |  View Comments

Pepsi recently launched “We Inspire”, a social networking site geared towards African-American women. Edited by Nichelle Stephens, the site invites African-American women to share inspirational thoughts across six categories: beauty, laughter, joy, hope, wisdom, and love. African-American celebrities such as Queen Latifah, Taraji Henson, Keyshia Cole, and Raven Symone offer their inspirations along with the rest of the community. Users can log into the site using Facebook Connect and vote for their favorite stories, or share their own inspirational anecdotes.

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Unilever Leverages Social Media to Reach Women in Asia

October 29, 2009  |  View Comments

Unilever has embarked on an extensive social media campaign throughout Asia to promote brands like Pond’s and Lux to Asian women:

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