LatISM, a group for social media professionals of Hispanic and Latino origin, hosted a conference in Washington, DC on December 11-12, 2009 as part of its LatiSM National Heritage Tour. The DC conference featured speakers on a variety of subjects, including Web 2.0, Gov 2.0, brand building, mobile technology, social media 101, and social good.
YouTube’s Hispanic audience has grown 80% this past year and the company has taken notice: on Monday, the influential social media site announced a deal to make programming from Univision’s networks available on YouTube:
It’s official: Twitter is now available in Spanish. The announcement on the Twitter blog, is written entirely in Spanish (here’s an English translation, with an assist from from Google Translate):
Flock, the “social web browser” and Univision Interactive Media have launched a new version of the Flock 2.5 browser. It allows users to browse Spanish-language content on the web while remaining connected to their social networks on Facebook, Twitter, MySpace, YouTube, Flickr, and other sites. The browser is available in Spanish and English versions:
In Case You Missed It: Kodak, Yahoo en Español launched social media campaign for Hispanic consumers
As part of the National Hispanic Heritage Month (September 15, 2009 – October 15, 2009), Kodak moved into the multicultural social media space with a campaign geared toward Hispanic consumers. “Muestra Tu Herencia”—which means “show your heritage” in Spanish—was a joint effort between Kodak and Yahoo! en Español that encouraged Hispanic consumers to upload and share photos expressing their heritage.
Updated: According to a recent Pew Internet research report, large percentages of Blacks (26%) and Hispanics (18%) are using status updating services, like Twitter, on the Internet. (Pew said they had insufficient statistical data to measure the usage rates of Asian-American users.)
Much of the involvement of African-Americans and Hispanic Internet users is likely tied to their heavy involvement in social networking sites and mobile Internet usage, both of which are closely related to the use of status updating services.