Our newest feature, entitled “On the Radar” highlights popular social media sites that aren’t (yet) household names. Today’s featured site: Soompi.com.
When you think about State Farm, you don’t necessarily think of Bollywood. Until now.
State Farm, in conjunction with Saavn, a digital distributor of Bollywood content and interTrend, a Asian-American advertising agency, sponsored a competition called “Bollywood Star”, where an online community helped select two singers to be featured in an upcoming Bollywood movie. The social media site, Bollystar2009.com, allowed Bollywood hopefuls to upload videos in hopes of being selected, while others used the blogging and comment/rating systems.
Unilever has embarked on an extensive social media campaign throughout Asia to promote brands like Pond’s and Lux to Asian women: