Unilever has embarked on an extensive social media campaign throughout Asia to promote brands like Pond’s and Lux to Asian women:
The NBA has launched a major multimedia marketing campaign to increase engagement among Hispanic and Latino audiences, which currently make up about 15% of the NBA’s fan base:
If you weren’t already planning a vacation, American Airlines’ new social networking site, BlackAtlas.com, will make you want to plan one right away. The tag line: “your passport to the Black experience,” effectively sums up the reason why this latest endeavor has so much potential for success.
