Pepsi recently launched “We Inspire”, a social networking site geared towards African-American women. Edited by Nichelle Stephens, the site invites African-American women to share inspirational thoughts across six categories: beauty, laughter, joy, hope, wisdom, and love. African-American celebrities such as Queen Latifah, Taraji Henson, Keyshia Cole, and Raven Symone offer their inspirations along with the rest of the community. Users can log into the site using Facebook Connect and vote for their favorite stories, or share their own inspirational anecdotes.
In Case You Missed It: Kodak, Yahoo en Español launched social media campaign for Hispanic consumers
As part of the National Hispanic Heritage Month (September 15, 2009 – October 15, 2009), Kodak moved into the multicultural social media space with a campaign geared toward Hispanic consumers. “Muestra Tu Herencia”—which means “show your heritage” in Spanish—was a joint effort between Kodak and Yahoo! en Español that encouraged Hispanic consumers to upload and share photos expressing their heritage.
Unilever has embarked on an extensive social media campaign throughout Asia to promote brands like Pond’s and Lux to Asian women:
The NBA has launched a major multimedia marketing campaign to increase engagement among Hispanic and Latino audiences, which currently make up about 15% of the NBA’s fan base:
If you weren’t already planning a vacation, American Airlines’ new social networking site, BlackAtlas.com, will make you want to plan one right away. The tag line: “your passport to the Black experience,” effectively sums up the reason why this latest endeavor has so much potential for success.