Western Union recently launched a microsite within Facebook called “World in Motion,” designed to help immigrant workers become acclimated to different cultures and locales around the world. Features include the “Wall”, where members engage in discussions, a “Stories” section where members can submit stories about how the word “Yes!” has impacted their lives, an “Event” area, and a “Support” feature where users can post links to restaurants, places to work out, job opportunities and the like.

The site seems is a natural extension of Western Union’s Yes! campaign, a $250 million initiative launched earlier this year that targets international workers:

‘The campaign is based around our customer, people on the move in pursuit of their dream,’ she said. This dream generally includes wiring money back home to family. ‘There are 200 million international migrants, people who left home…North Africans in Europe, Mexicans in the United States…’

via Western Union Says ‘Yes’ to $250 Mil. Effort | Brandweek.

You can take a quick look at the microsite below: