The battle is on. And Honda’s a big part of it.
Honda is using social media as part of its ”Battle of the Bands” initiative, a showcase and competition for marching bands from Historically Black Colleges and Universities (HBCUs). The prize? Each of the schools of the participating bands receives $1,000; the eight schools whose bands make the finals receive $20,000. Honda uses a social media site, Hondabattleofthebands.com, to provide information, updates, videos, photos and to allow fans to vote for their favorite bands. It’s a very relevant use of social media in the African-American community:
“The Honda Battle of the Bands Invitational Showcase is truly an unforgettable event. It not only helps showcase the amazing musical talents of HBCU students, but it also gives Honda the opportunity to help make a significant monetary contribution to these school’s music programs,” said Marc Burt, senior manager, Office of Inclusion and Diversity for American Honda.”
Below is a look at the site:
