7 social media professionals to follow on Twitter (with a multicultural twist)

November 3, 2009

These members of the twittersphere are actively involved in social media and happen to be conversant on a range of cultural issues, whether from their current roles, personal and professional experiences, advocacy work, or research. We’re highlighting these social media professionals because of the sound technological information they dispense on their Twitter pages—and we love that they can also offer multicultural perspectives.

Note: they are not listed in any particular order here—we suggest following them all!

1. @digitalsista. Shireen Mitchell is an advocate for women in technology, media, and politics. In her role as the founder and Executive Director of Digital Sisters, Inc., a non-profit organization, she uses media and technology to enhance the lives of under-served women and children. Her status updates are eclectic: you can find information on the latest technology conferences, comparisons of social media tools—even updates on robotics competitions!

2. @CharleneLi. Charlene Li is the founder of Altimeter Group, a technology strategy consulting firm and the author of Groundswell, an award-winning book about the world of social media technologies. Li is a frequent speaker at social media conferences; her status updates include social media news, information on upcoming conference, and links to her presentations on social media (which have really interesting information).

3. @rohitbhargava. Rohit Bhargava is Senior Vice President, Strategy & Marketing and a founding member of the 360 Digital Influence team at Ogilvy. He authored the award-winning book, Personality Not Included, writes the Influential Marketing blog, and still finds time to teach marketing at Georgetown University. As you might imagine, his Twitter stream includes quite a bit on marketing, but also includes social media news and interesting anecdotes from conferences and events he’s attended.

4. @AnaRC. Ana Roca Castro is the CEO of Premier Social Media, a company specializing in social media development, branding, and advertising. She is a co-founder of Latinos in Social Media (LATISM), an organization of social media professionals of Hispanic heritage. Many of her tweets focus on the LATISM conferences and related projects; she also shares social media tips and information, and occasional software updates.

5. @corvida. Corvida Raven’s Twitter account describes her as the “Oprah of the Web.” She’s connected, she geeks (that’s the name of her blog—Shegeeks.net) and did we mention she’s connected? Raven was noted as an Influential Woman in Technology in Fast Company earlier this year, and has written for ReadWriteWeb. Her work has also been cited or referenced on influential sites like TechCrunch, Mashable, and LifeHacker. Her tweets are a continuous stream of social media information, whether it’s new products or services, conferences or general tech updates.

6. @ sumaya. Sumaya Kazi is a Senior Social Media Manager for Sun Microsystems, and previously founded The Cultural Connect, an online media publishing company focused on under-35, multicultural leaders. Her updates are technical and light: part start-up and social media news, along with funny anecdotes about her world.

7. @LouisPagan. Louis Pagan is a co-founder of LATISM; his blog Latino Rebranded: Social Media and Latinos is a look at social media and multicultural marketing from a Latino perspective. His status updates discuss a wide range of social media issues and often highlight interesting sites and products that you may not have heard about.


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