Unilever has embarked on an extensive social media campaign throughout Asia to promote brands like Pond’s and Lux to Asian women:
Looking for consistent, culturally relevant content on the web, written from a multicultural perspective? We've found 5 sites with fascinating insights, searing political commentary, and hilarious observations—everyone can enjoy them.
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Updated: According to a recent Pew Internet research report, large percentages of Blacks (26%) and Hispanics (18%) are using status updating services, like Twitter, on the Internet. (Pew said they had insufficient statistical data to measure the usage rates of Asian-American users.)
Much of the involvement of African-Americans and Hispanic Internet users is likely tied to their heavy involvement in social networking sites and mobile Internet usage, both of which are closely related to the use of status updating services.
The NBA has launched a major multimedia marketing campaign to increase engagement among Hispanic and Latino audiences, which currently make up about 15% of the NBA’s fan base:
If you weren’t already planning a vacation, American Airlines’ new social networking site, BlackAtlas.com, will make you want to plan one right away. The tag line: “your passport to the Black experience,” effectively sums up the reason why this latest endeavor has so much potential for success.
Technicultr is a blog that focuses on social media with a multicultural twist. It's a mashup of technology and cultures. You can expect to find social media tips and news, as well as information on startups, mobile technology, conferences, small business helps, cool new sites, and what companies are doing with social media today.
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